The key to successful marketing is to reach the right customer with the right message at the right time using the channel where that customer is most likely to be found. Figuring all of this out is what Jennifer does. For this reason, people call her “The Planner.”
During more than 17 years of marketing experience, she has managed and executed cutting-edge digital strategies on both the client and the agency sides of the business. For example, at Delta, she developed digital marketing programs and promotions that supported the online customer lifecycle and used the SkyMiles program to build relationships with more than 8 million customers every month.
In addition to a trial vacation program for the Weather Channel, she managed digital campaigns for BellSouth, Publix, Buffalo Wild Wings, Florida’s Natural Orange Juice and the Orlando Conventions & Visitors Bureau Accounts as an account supervisor at Grey Global and West-Wayne Interactive.
We live in a digital world. Good thing we have Jennifer to help us plan our way through it.