Aug 15, 2019
A Common Marketing Mistake and How to Fix It:...
Companies with $3 million to $80 million in revenue often make a costly marketing mistake — hiring the...
Jun 20, 2018
How Much Should I Spend on Marketing?
The Answer - It Depends. If you’re a company that has a marketing plan in place every year with goals,...
May 15, 2018
If you build it – a website – they will c...
Busted: There are over 1 billion websites: How will prospects find yours? Every company needs a website....
Mar 14, 2018
Marketing Myths Busted! The VP of sales can h...
The VP of sales can handle marketing. Busted: 90% of sales VPs have no marketing experience. Continuing...
Feb 20, 2018
4 Marketing Myths Busted: Clever Copy
Myth #2 - Marketing is about great pictures and clever copy In part one of our four-part series, we talked...
Jan 18, 2018
Marketing Myths BUSTED! I need a new ad.
The field of marketing has the image of being kind of sexy and fun. People tend to think of viral YouTube...
Sep 22, 2017
How My Core Values Keep Clients
I started my marketing company as my only employee. As I added staff and clients, I knew I needed to make...
Aug 31, 2017
Is Vistage Worth the Investment?
As an entrepreneur who spends the majority of my waking, I mean working hours in a home office at a computer,...
Dec 20, 2015
What Came First?
Ahh, the age old question for business owners… What comes first, the marketing director or the...
Sep 10, 2015
The last thing you need is an ad
My first meeting with a CEO about marketing usually goes something like this: Me: So tell me what you’ve...