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When it comes to marketing advice, we’ve got no shortage of experience that we’re eager to share with you. Our blog provides actionable tips that will help you tackle some of your most challenging marketing questions.

Who’s Minding the (Marketing) Store?

In today’s fast-paced business environment, marketing is often one of the most critical functions for a company's growth. Yet, all too often, CEOs make decisions about hiring ad agencies or...

Top 4 Tips for Obtaining and Effectively Spending Co-op Dollars

Co-op funds offer a win-win marketing solution for businesses and their partners alike. Both companies benefit from strategically using co-op money, but it can be difficult to manage since every...

Ten Things You Didn’t Know About Advertising in the Mid-1980s

If you worked in advertising in the 80s, you’ll take this nostalgic trip with me. If you weren’t even born at that time, you’ll wonder how we got anything done without technology – except...

Top 10 Ways to Get the Most from Your PPC Campaign

Many companies that provide consumer or B2B products or services believe pay-per-click (PPC) should be a tactic in their marketing portfolios. The thinking is that, after all, businesses don’t get...