Kristin Layman

Account Director

As an accounting major at the University of Alabama, Kristin took her first marketing class as an elective and was instantly hooked. She changed her major and has never looked back. Asked what she loves about the field, she replies, “Making the impossible happen for clients.”

Her career began at Southern Living in the marketing department of its book division, Oxmoor House. She quickly moved to agencies in Atlanta, where she worked at Ogilvy with clients EarthLink, InterContinental Hotels Group (IHG), and Sara Lee. Transitioning to the client side, she then spent eight years as Marketing Manager for IHG.

At IHG, Kristin led complex, high-level projects for the Americas marketing team and the IHG Rewards Club, driving revenue and stays for nine brands in over 100 countries. She managed the partnerships and co-op marketing funds with Coca-Cola, Visa, American Express and 14 global airlines. While at IHG she won a Gold Adrian award for IHG’s first large-scale co-sponsored consumer campaign with Coca-Cola.

Recently, Kristin led the consumer strategic business unit at Luckie, where she used data-driven insights to manage marketing strategy and campaigns for Marlow’s Tavern, Visit Panama City Beach and Visit Williamsburg.  Luckie’s work with Visit Williamsburg won Gold and Bronze Adrian Awards in 2018.

Kristin has four active children ages 5, 10, 12 and 14. When she isn’t driving results for Superus clients, you can find her on a tennis court or a soccer, lacrosse, or baseball field cheering on her kids.