“You have a unique opportunity to create a brand from scratch. The challenge, however, is finding one position that resonates with three distinct targets.”

“Your relationships with your customers sustains your business’s solid reputation. But we need to focus on defining your identity in order to promote more growth.”

“You are one of many HVAC companies in Atlanta all with the same message. We have to differentiate you from the competition in a way that rings true and resonates to your target prospect.”

"Of course, you make people's lawns greener. So what? You're supposed to. You've got more going for you than that."

"After 30 years in the rack business, you have some amazing stories and we're going to tell them. We're going to use them to sharpen your positioning in the marketplace and communicate who you really are."