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Ten Things You Didn’t Know About Advertising in the Mid-1980s
If you worked in advertising in the 80s, you’ll take this nostalgic trip with me. If you weren’t even born at that time, you’ll wonder how we got anything done without technology – except...
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Top 10 Ways to Get the Most from Your PPC Campaign
Many companies that provide consumer or B2B products or services believe pay-per-click (PPC) should be a tactic in their marketing portfolios. The thinking is that, after all, businesses don’t get...
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A common marketing mistake: Hiring an ineffective Marketing Manager.
Companies with $3 million to $80 million in revenue often make a costly marketing mistake — hiring the wrong marketing professional. Oftentimes, this happens because the hiring managers, in some...
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How Much Should I Spend on Marketing?
The Answer - It Depends. If you’re a company that has a marketing plan in place every year with goals, objectives and strategies, then this post isn't for you. It’s for all of the owners and...
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