A Common Marketing Mistake and How to Fix It: Hiring an Ineffective Ma...
Aug 15 2019
Companies with $3 million to $80 million in revenue often make a costly marketing mistake — hiring the...
How Much Should I Spend on Marketing?
Jun 20 2018
The Answer - It Depends. If you’re a company that has a marketing plan in place every year with goals,...
If you build it – a website – they will come
May 15 2018
Busted: There are over 1 billion websites: How will prospects find yours? Every company needs a website....
Marketing Myths Busted! The VP of sales can handle marketing.
Mar 14 2018
The VP of sales can handle marketing. Busted: 90% of sales VPs have no marketing experience. Continuing...
4 Marketing Myths Busted: Clever Copy
Feb 20 2018
Myth #2 - Marketing is about great pictures and clever copy In part one of our four-part series, we talked...
Marketing Myths BUSTED! I need a new ad.
Jan 18 2018
The field of marketing has the image of being kind of sexy and fun. People tend to think of viral YouTube...
How My Core Values Keep Clients
Sep 22 2017
I started my marketing company as my only employee. As I added staff and clients, I knew I needed to make...
Is Vistage Worth the Investment?
Aug 31 2017
As an entrepreneur who spends the majority of my waking, I mean working hours in a home office at a computer,...
What Came First?
Dec 20 2015
Ahh, the age old question for business owners… What comes first, the marketing director or the...
The last thing you need is an ad
Sep 10 2015
My first meeting with a CEO about marketing usually goes something like this: Me: So tell me what you’ve...