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Long Sales Marketing Funnel
Designing a Marketing Funnel for Long Sales Cycles (and Why It’s Different)
Not all sales cycles are created equal—and marketing can’t do it all. In complex industries like building products, custom construction solutions, or industrial equipment, your customers...
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Choosing Ad Agency
11 Questions to Ask Before Signing with an Ad Agency
You've made a big decision: you're outsourcing your marketing to an ad agency. This is a significant step for your business, especially if you’ve been managing marketing in-house or with limited...
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Marketing
Who’s Minding the (Marketing) Store?
In today’s fast-paced business environment, marketing is often one of the most critical functions for a company's growth. Yet, all too often, CEOs make decisions about hiring ad agencies or...
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Top 4 Tips for Obtaining and Effectively Spending Co-op Dollars
Co-op funds offer a win-win marketing solution for businesses and their partners alike. Both companies benefit from strategically using co-op money, but it can be difficult to manage since every...
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Featured

Designing a Marketing Funnel for Long Sales Cycles (and Why It’s Dif...
11 Questions to Ask Before Signing with an Ad Agency
Who’s Minding the (Marketing) Store?
Top 4 Tips for Obtaining and Effectively Spending Co-op Dollars
Ten Things You Didn’t Know About Advertising in the Mid-1980s
Top 10 Ways to Get the Most from Your PPC Campaign
A common marketing mistake: Hiring an ineffective Marketing Manager.
How Much Should I Spend on Marketing?
If you build it – a website – they will come
Marketing Myths Busted! The VP of sales can handle marketing.
4 Marketing Myths Busted: Clever Copy
Marketing Myths BUSTED! I need a new ad.
How My Core Values Keep Clients
Is Vistage Worth the Investment?
What Came First?
The last thing you need is an ad
What the heck is a creative brief and why should I care?
Is it time to hire a marketing professional? These 10 questions will g...

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